In a press statement issued on Wednesday the tournament´s official sponsor Carlsberg says it has appointed former Denmark international Schmeichel, who was voted "World´s Best Goalkeeper" in 1992 and 1993, in its bid to finalize its own dream team to help activate sponsorship for the European football festival to be jointly organized by Poland and Ukraine from June 8 to July 1 later this year.[break]
As an ambassador for Carlsberg Group, Schmeichel will be actively involved in many aspects of the Group´s activation program, including engaging with fans through the Carlsberg Facebook campaign, the Fan Challenge that will give fans a chance to be at Euro 2012 and ultimately present the Carlsberg Man of the Match Award in the final.
Involving fans
For the upcoming tournament, Carlsberg is giving fans a chance to be at Euro 2012 and sample the excitement for themselves. From now until mid-May 2012, supporters can visit www.facebook.com/Carlsberg, “Like” the page and undertake a series of set challenges and tasks to prove their desire to get to the tournament.
Every successfully completed task will be rewarded with a virtual Carlsberg Fan Challenge trophy. Those with the most trophies will battle it out in February to win a chance to be part of history and present the Carlsberg Man of the Match Award in the Euro 2012 final.
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