This will be the first outlet of Him Electronics - the subsidiary of Golchha Organization -- where consumers can get products of three leading brands under one roof.[break]
The outlet will have separate section for all the three brands. The Himstar section will feature Himstar home appliances like rice cooker, mixer grinder, refrigerators, fan washing machines, speaker, emergency light, induction cooker, DVD player and LCD and LED televisions. These products are available in price range of Rs 1,345 to Rs 42,100.
Similarly, the Bajaj World section will showcase electrical and home appliances by Bajaj. Bajaj´s product range includes iron, water purifier, grinder, fan, pressure cooker, gas cooker and exhaust fans, among others. The price of these products ranges from Rs 1,320 to Rs 7,000.
The Time Factory section features watches in Timex´s Nautica, Marc and Helix series. These watches are available in different color options and priced between Rs 1,800 and Rs 33,800.
“It is the first multi-brand outlet of Him Electronics. It showcases gadgets as well as electronic and home appliances of renowned brands under one roof,” said Seema Golchha, director of Him Electronics.
“As the showroom showcases middle-range products, we are hopeful that people from all strata of society will benefit from it.” She also said Him Electronics chose Civil Mall to open its multi-brand outlets because the mall has been drawing footfall in the excess of 5,000 a day.
“We hope our presence in the mall will help us raise awareness about our three brands and make our market presence stronger,” Golchha told Republica.
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