KATHMANDU, March 1: With 100 days to go before the start of the UEFA EURO 2016 Championship, Carlsberg, the official beer for the tournament unveiled its campaign delivering on the promise to “Live it LIVE!” - an opportunity for Nepali fans to watch the showpiece live in France.
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Every fan wants to be at the UEFA EURO 2016, states a press statement released by Carlsberg on Tuesday. Moreover, every fan wants to be a part of this extraordinary journey. Carlsberg is making this ultimate dream come true via a once-in-a-lifetime experience for Nepali football fans to win a VIP hospitality package to watch the UEFA EURO 2016 Italy vs Sweden LIVE in France and also present “Carlsberg Man of the Match Award,” the statement further reads. A lucky winner will also get a chance to take along one of his/her friends to watch the match ‘LIVE’ in France.
For the first time in the tournament’s history, UEFA EURO 2016 will feature 24 teams compared to only 16 in 2012, according to the statement. They will be competing over a full month, from June 10 to July 10. The tournament comprises 51 matches, up from 31 matches in 2012, staged in ten different cities across France.
Philip Norley, managing director of Gorkha Brewery shared his excitement, “It is truly a unique opportunity for Carlsberg and we are thrilled to share this once-in-a-lifetime opportunity with the football fans of Nepal. Carlsberg is raising the bar to provide the first-of-its-kind experience for our valued consumers and offer them with an exclusive experience to travel to France to watch the match LIVE through our campaign “Live it LIVE!”
Baibhav Sharma, head of marketing at Gorkha Brewery, sharing his enthusiasm also said, “We are equally delighted to share this great football experience with our consumers by giving them this exclusive experience via the “Live it LIVE” campaign to watch the match LIVE in France.”
With an incredible line-up of exciting consumer engaging activities, Carlsberg is providing the consumers a great reason to celebrate UEFA EURO 2016. Carlsberg consumers can be a part of this exclusive campaign on purchase of every bottle/can of Carlsberg. They can fill a coupon with the purchase of Carlsberg and drop it in the Carlsberg drop-box at the nearest selected outlets for the next 8 weeks. The lucky winner will be announced on May 3 via lucky draw.
To participate, just visit the nearest selected outlets. Fans can go to Carlsberg’s Facebook page at www.facebook.com/Carlsberg.com.np for more information.
