The half-day workshop focused on marketing, promotion and monetization of mobile apps, according to a press release issued by Ncell. "The participants of the seminar discussed different legal and compliance issues when dealing with revenue, and ways to monetize apps," the release added.Sharing his experience of app marketing and developing a strategy, Rajeev Amatya, managing director of Kaymu, said apps are more engaging than websites these days. "This is a wonderful opportunity for app developers," he said, adding that developers need to understand the market and the targeted audience to make apps effective.
Similarly, Ananada Raj Khanal, technical director of Nepal Telecommunication Authority (NTA), who is also World Summit Awards' Nepal focal person, said that NTA was working on regulation to facilitate value-added services in mobile platform. "There is a big market for apps, but success of your app depends on what value proposition your product has," the release quoted Khanal as saying.
Bal Krishna Joshi from Thamel Dot Com, Anup Raj Upreti from Pioneer Law Associates and Rupesh Shrestha from Kathmandu University School of Management participted in the seminar as panelists.
Ncell App Camp, Nepal's largest mobile app development conclave, is continuation of Ncell's CSR initiative launched in 2014, aiming to provide opportunities for young talents to apply their creativity for developing innovative solutions. The 2015 edition of the Ncell App Camp has four categories of Games and Entertainment, Health, Tourism and Utilities.
One best team in each category will win a cash prize of Rs 250,000 and a grand winner from among them will win an additional cash prize of Rs 500,000, and an opportunity to participate in an international event in 2016, according to the release.
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