Issuing a press statement on the occasion, the company said the campaign launched jointly with Environmental Camps for Conservation Awareness (ECCA) will be run in schools across the country“.[break}
"The plantation programs in the Kathmandu Valley will be organized in Balkumari Secondary School and Little Flower English School in Lalitpur, and Geeta Mata Higher Secondary School and Jagat Sundar Secondary School in Kathmandu,” reads the release.
The initiative is also being implemented in community forest and other open spaces.
"Coca-Cola has always believed in building sustainable communities and supporting environment related initiatives the world over. The plant a tree campaign is a way for the company to help build awareness within Nepal´s local communities on the hazardous impacts of human activity on the environment," said Salman LatifRawn, Country Manager of Bottlers Nepal Limited, launching the program.
Through the campaign, the company hopes to contribute in building a sustainable long-term future for the country by reaching out to the youths and encouraging them to plant trees and preserve their surroundings.
The campaign will make people aware of the impact humans have on the nature and environment and encourage them to plant at least one tree each year.
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