According to the company, the newly launched models are French door refrigerators and Side-by-Side refrigerators which come with advanced technology.[break]
“Samsung introduced high-end refrigerators targeting urban consumers who are more health conscious and see fridges as more than just a cooling device these days,” said Binay Tripathi, deputy general manager of Him Electronics, the authorized dealer of Samsung home appliances. He further added that demand for refrigerators is soaring as it is the peak of the summer when the demand is higher compared to the rest of the year.
Of the newly launched models, Samsung French Door refrigerators cost Rs 167,990 while the Side-by-side models are available in the range of Rs 139,990 to Rs 169,990.
Samsung French Door refrigerators come with twin cooling refrigerators with five times more cooling capacity than other typical refrigerators and a café look dispenser. “It has a full touch panel that not only makes controlling the functions a simple job but also is pleasant to touch,” added Tripathi.
Similarly, it has a movable fresh box which is easier to carry and has optimized storage capacity. These refrigerators have capacity of up to 579 to 801 liters, depending on the model and are available in different colors and the company has a target of selling around 100 units of high end refrigerators in this fiscal year.
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