Instagram is one of the hottest social networks right now. It's visual, it's quick, it's mobile and it's pretty simple to use. There's no better time than now to get started with Instagram. The following tips can help you make the best out of your own Instagram experience so you can grow your followers and increase engagement.
1.Post interesting, colorful photos and videos: Instagram is all about providing value to your followers, especially if you want more engagement. In this case, your goal should be to post photos and videos that evoke some kind of emotion – happiness, humor, motivation, nostalgia, love or anything else. High-quality photos with a lot of colors tend to get the most action on Instagram.
2. Try not to overdo it with the filter effects: Instagram provides you with a bunch of filters you can apply to your photos to automatically enhance the look and style, but that trend seems to have already hit its peak. People want photos and videos that are colorful, but relatively natural looking. Although filter effects may be tempting, try to limit your use of them to keep the color and contrast normal in most of your photos.
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3. Use hashtags sparingly: Using hashtags is a great way to increase you reach on Instagram, encourage more engagement and even attract new followers. Unfortunately, some people take it way too far. Their captions are often bloated with hashtags – many of which aren't even relevant to the topic of their photo. If you do decide to use hashtags, make sure to keep it to a minimum, and only use keywords that are relevant.
4. Use the Explore tab (popular page) to find great new content: The Explore tab on Instagram is where some of the most popular photos and videos get featured. The photos that are shown here are tailored to you according to the photos and videos that have been liked or commented on by people you follow. You can find new users to follow or engage with by checking out this tab regularly.
5. Post often to keep followers interested: If you want to keep followers engaged, you need to post new content on a regular basis. That doesn't mean you need to be posting 10 photos a day. In fact, posting once a day – or at least once every other day – should be frequent enough to keep your current followers interested. If you go long periods of time without posting, don't be surprised if you lose a few followers.
6. Use Instagram Direct to get into contact with specific users: Although it's a good idea to post frequently to keep your followers engaged, sometimes it's not always necessary to publicly post something to all your followers. Instead, you can target one or more specific users by privately direct messaging them a photo or video. Instagram Direct is a great way to connect with specific groups of users without needing to broadcast your content to everyone all at once.
7. Interact with your followers: Never ignore your most loyal followers who regularly like and comment on your photos! That's a surefire way to eventually drive people away. Instead, you want to make your followers feel valued. Reply to their comments or even go check out their account and like a few of their photos.
