According to Anthony James, deputy associate communications officer for Ford India, the Bhaigiri team has won the chance to drive the Figo in Nepal among the three teams who were selected for the drive. [break]
Gaurav, a TV host and Gunjan, a software engineer, will be engaging Figo fans in Nepal as they hit the road of Kathmandu.
Ford´s DSD Season 2 kicked off in India simultaneously from Jammu, Lucknow, Mumbai and Chennai and traveled from north to west, north to east, west to south and south to east corridors respectively. For 8 days, six participants drove through 28 cities covering 6,400 km.
Speaking at the flag-off ceremony at GO Ford Nepal, N Raja, vice-president, sales, Ford India, said the main objective of conducting the finishing leg in Nepal is to celebrate the success of Figo in Nepal as it is the potential export market of phenomenal Figo.
"The winning team Bhaigiri has won a lifetime opportunity to drive in an international market and explore the ´Everest of Driving in Nepal," said Raja.
The year 2011 has been a remarkable year for Figo as it became the most awarded car ever in India and a star on social media sites while captivating 130,000 customers across India. Figo is currently being exported to 30 countries across the world.
Interview with N Raja
Ford is being exported to 30 countries across the world but why has Ford selected Nepal to conduct its finishing drive of Discover Smart Drive´s second edition?
Nepal being Figo´s second export market after South Africa, we have decided to conclude the popular program DSD Season 2 here in Nepal. Besides, we have already been able to win the hearts of Nepali customers and have sold 600 units of the car since Figo was introduced in Nepal in October, 2010.
At a time when most companies are introducing cheaper cars in the market, does Ford have any plan for low-cost cars?
We believe in value-for-money rather than providing our customers with cheaper range of cars. There are no plans as such for introducing low range cars. Our customers in Nepal have been benefiting from higher levels of localization, availability of spare parts, and good value-for-money from our vehicles.
Among the three cars - Ford Figo, Fiesta and Classic - which one is in high demand in the market and why?
As we provide good value for cost of ownership, Ford Figo is popular in India as well as Nepal. As we provide unparalleled quality of sales, service and spares (3S) facilities, Ford has become one of the best brands within a short period of time.
Related story
Ford founding day celebrated
