Published On: November 22, 2017 08:22 AM NPT By: Sonam Lama

Forever 21 Nepal initiates brand revolution

Kathmandu: The clothing store Forever 21 Nepal was officially launched with a runway show at Hyatt Regency, Boudha on Sunday. The event was produced and managed by JST Productions. 

The international brand that has its franchise in many countries across the globe, opened its official clothing store at Phulbari Complex, Boudha. The event aimed at promoting quality and classy wears of brand Forever 21 in Nepal.

The store was inaugurated by actors Aashirman DS Joshi and Swastima Khadka, who were also the show-stoppers for Forever 21 Nepal Runway show. The show hosted by VJ Oshin Sitaula regaled the audience throughout the event. The event showcased the chic and stylish collection from Forever 21. Altogether 12 female and four male models from House of Fashion strutted on the runway, donning a varied collection from the brand.

Models looked flawless on the ramp with the make-up and hair-do by Nilam Poudel. The choreography and styling was carried out by Puran Joshi while the models were trained by Founder and CEO of House of Fashion, Oshima Banu. Soon after the ramp show, the audience witnessed a vibrating music performance by The Dextrous.

“Many people have misconception that international brands sold here are of lower quality than the things of same brand sold in abroad. So they tend to travel abroad for shopping. So inspired from the same, our main motto is to deliver qualified service to our customers in reasonable prices without having to compromise on the quality of the product,” said Forever 21 Nepal's owner Tulku Karma Syanpo. “The collection today were imported from the UAE and I am looking forward to expand the brand and open Forever 21 store in Labim Mall as well,” added Syanpo.

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