KATHMANDU Oct 9: Premier Organics Pvt Ltd, a distiller of grain-based alcohol based in Sunsari, has launched its first product -- Xing Ultra Premium Vodka -- in Nepal.
Issuing a statement on Thursday, the company said the newly-launched vodka promises clean notes on the nose, smooth taste & a short clean finish'.
The company says the vodka has been packaged in 'a unique and attractive bottle and shrink-wrap label which again is a first in Nepal for any liquor brand'.
Premier Organics has been set up in Duhabi of Sunsari at a cost of Rs 1 billion. It also announced that Indo-Canadian actor Sunny Leone will be Xing Ultra Premium Vodka's brand ambassador. Premier Organic has also launched a publicity campaign for the brand with #GetSexy as its tagline.