KATHMANDU, March 7: Gorkha Beer has started a mass campaign at the local and regional levels, aimed at serving ethnic population in each region.
The campaign titled 'Nepali Paan, Gorkhali Maan,' started few weeks ago, is now made more localized and relevant to the diverse groups that are spread across the nation, according to the company.
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"As language is the most powerful element of any culture, the campaign will run in regional languages such as Newari, Gurung, Tamang, Limbu, Maithali, Bhojpuri and Tharu," the company said in a statement issued Wednesday.
"We, as a brand, understand that each ethnic community has their own native language that binds them together as a group."
