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ECONOMY

Yeti Distillery partners with Paubha artist Lok Chitrakar for its first collaboration for Old Durbar Whisky

KATHMANDU, Oct 16: Yeti Distillery has partnered with Paubha artist Lok Chitrakar for its first collaboration for Old Durbar Whisky. Yeti Distillery said it is proud to announce a creative collaboration with renowned Paubha artist Lok Chitrakar.
By Republica

KATHMANDU, Oct 16: Yeti Distillery has partnered with Paubha artist Lok Chitrakar for its first collaboration for Old Durbar Whisky. Yeti Distillery said it is proud to announce a creative collaboration with renowned Paubha artist Lok Chitrakar.


This creative partnership features the artwork, ‘Barahmase Flowers’, referring to flowers which bloom over the course of twelve months, in Nepali, created by Lok Chitrakar for the recently launched Old Durbar 12 Years Old Blended Scotch Whisky.


Inspired by Kamala Shrestha’s poem ‘Kati Ko Dukha Dinchau Krishna’, the artwork features 20 flowers mentioned in Shrestha’s piece. The flowers include Laligurans, Godawari, Gulaf, Champa, Chameli to name a few, and are printed around the Old Durbar 12 Years Old Blended Scotch Whisky bottle.


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The Old Durbar x Lok Chitrakar is a limited edition release of just 8,000 bottles. The limited edition bottles will be available around the Kathmandu Valley from October 16 at Rs 4,999. In addition to the limited edition collaboration bottles, the standard version of the Old Durbar 12 Years Old Blended Scotch Whisky is also available for purchase at Rs 4,575.


Old Durbar x Lok Chitrakar is the second such creative collaboration by Yeti Distillery with renowned Nepali artists. In 2022, the company partnered with Tsherin Sherpa for the launch of 8848 Rye Vodka x Tsherin Sherpa Limited Edition bottles.


This collaboration also presents an opportunity to work closely with Lok Chitrakar to support his lifelong work in revitalizing Newa folk art practices to make them more accessible to future generations. Proceeds from this collaboration will support a year-long program that creates shares and revitalizes the practices and knowledge present within Newa folk art.


The program will allow anyone interested in traditional Newa folk art to join a community of artists seeking to learn, create and share from within the Newa art traditions. Our collaboration will support research, host workshops and conclude with an exhibition that helps disseminate the knowledge generated through the program. A final publication produced as part of this program will give continuity to these revitalization efforts.


 

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