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Wipro Consumer Care launches nationwide sampling campaign for Glucovita energy drinks

According to the company, the campaign has been receiving an encouraging response from consumers across the country.
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By REPUBLICA

KATHMANDU, June 11: Wipro Consumer Care Nepal is conducting a nationwide free sampling campaign for its Glucovita Instant Energy Drinks, aiming to give consumers firsthand experience of the product’s taste, quality, and benefits.



According to the company, the campaign has been receiving an encouraging response from consumers across the country.


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As part of the initiative, free samples are being distributed in marketplaces, busy public areas, high-footfall locations, Bhat-Bhateni Supermarkets, and schools. Alongside sampling, the company is also sharing information about the product and its claimed benefits.


The campaign has seen participation from students, youth, and general consumers, with many reportedly giving positive feedback on its taste and instant energy effect.


Wipro said similar “demo van” sampling programs have already been conducted in cities including Itahari, Biratnagar, Lahan, Janakpur, Hetauda, and Narayanghat, with further rollout planned in other parts of the country.


Speaking on the initiative, Amish Mani Tripathi, Country Manager of Wipro Consumer Care Nepal, said the company is focused on direct consumer engagement through on-ground sampling at markets, supermarkets, and schools.


The company said the campaign is aimed at building awareness and allowing consumers to experience the product directly.

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