Photo: JanBharat

MUMBAI

Bollywood powerhouse Ranveer Singh, who recently won million hearts with his acting prowess and brilliant rapping skills in Zoya Akhtar's 'Gully Boy', has taken his love for music a notch higher. Apart from garnering immense appreciation for his roles, the actor has also made a name for himself in the music industry- thanks to his rapping skills. And now achieving another feat, the actor launched his independent music record label- IncInk.

Ranveer shared the news on his Instagram account and wrote, "My passion project. A manifestation of a certain vibe. #IncInk is an independent record label formed by artists for artists...to discover, nurture & promote exciting talents from across India. Presenting #KaamBhaari, #Spitfire & #SlowCheeta from the different hoods of our country. Let's show these boys some love @kaambhaari @ntnmshra @_slowcheeta_@neranee @incinkrecords."

He shared another post on the photo-sharing application, which features the record label's logo. He captioned it as, "Inclusive. Independent. This is the soul of #IncInk - my passion project.@incinkrecords."

According to Indian film critic and trade analyst Taran Adarsh, Ranveer has launched the record label with filmmaker-musician Navzar Eranee. He tweeted, "BIGGG NEWS... Ranveer Singh turns global entrepreneur... Launches independent record label - IncInk - with music evangelist Navzar Eranee to discover, nurture and promote new talent. #IncInk."

With the new label, Ranveer aims to promote raw talent and give them a platform to showcase their skills. The first three talents being launched via the label are Kaam Bhaari (who has sung Zeher), SlowCheeta and Spitfire.