Nepal is truly a mine of natural beauty: International social media influencers

Published On: June 1, 2023 08:00 PM NPT By: Republica  | @RepublicaNepal

KATHMANDU, June 1: Social media influencers from different countries have visited Nepal in accordance with the collaboration of Nepal Tourism Board (NTB) with USAID for the promotion of Nepal's tourism and business and competitive partnership program. After visiting the major tourist destinations of Nepal, they responded that Nepal is truly a mine of natural beauty.

These social media influencers visited Kathmandu, Pokhara Muktinath, Lumbini, Chitwan and other places and responded that Nepal is a unique confluence for natural beauty and religious cultural and adventure tourism. A workshop was also held in collaboration with NTB and USAID Nepal on how to use social media and storytelling in Nepal's tourism promotion. After the workshop, a team of influencers visited the main tourist destinations in Nepal.

During the visit, Bhajul Sajakas, partner director of Stelter under USAID, and social media influencers Keenan Murphy, Lindsey Steven, Eric Mart, Alison Wolff shared pictures of Nepal on their social media pages and mentioned that the visit to Nepal was unforgettable.

Karen Welch, USAID's Acting Mission Director in Nepal, said that Nepal is a good destination for trekking and mountain climbing, and this program will further promote Nepal internationally.

Similarly, Executive Head of Nepal Tourism Board Dr. Dhananjay Regmi mentioned that the collaboration with USAID with the business and competitive partnership program for the promotion of Nepal's tourism has been positive and said that the digital promotion by influencers will help in the promotion of Nepal's tourism.

This campaign is expected to accelerate the recovery of the tourism sector from the impact of Covid-19, attract high-value travelers to Nepal and increase potential trade and investment relations by promoting Nepal's tourism sector.


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