In this era of communication and technology social media has played a crucial role in shaping public opinion. Audiences usually tend to depend particularly upon social media to inform themselves especially on the field in which they do not possess much knowledge .In fact they are the source of opinion itself. We form opinion after knowing an event, incident or decision and it is the media that makes people acquainted with the current affairs. So, in this sense social media, as the title speaks, is a mediator between events and people, thus manipulating the contents it presents.
Mass media brings all together what is called 'Simulated Reality' to our lives. This can be elaborated in what is called 'Cultivation Theory'. The theory was formed in the year 1980 by Gross, Gerbner, Morgan and Signorielli.Cultivation Theory holds that the popular media, such as television, has the power to influence our view of the world and is "primarily responsible for our perceptions of day to day norms and reality".
Social media is the key to setting agendas and focusing public interest on current issues and particular subject. It creates platform for public debate and bring different ideas and opinions together. Drawing on a multidimensional model of the communication processes social media acts as an influential factor in shaping the opinion of public.
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