"The campaign is being amplified across the country by an integrated consumer activation including television commercial, radio, outdoors as well as grocery and modern trade outlet activations," the statement added.[break]
"The consumer radio campaign allows consumers to dedicate special message on the leading radio channels across multiple cities. The best message will be hand-written on Coca-Cola bottles and delivered to recipients across the country."
Related story
Datsun launches "Datsun Festive Hot Deal" festive scheme
