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Laura Wotton and Agnes Binagwaho

Laura Wotton is Communications, Marketing, and Public Relations Manager at the University of Global Health Equity. Agnes Binagwaho, Rwanda’s former minister of health, is Professor and Vice Chancellor of the University of Global Health Equity
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Communicating public health and social justice

Published On: August 20, 2020 10:00 AM NPT By: Laura Wotton and Agnes Binagwaho

KIGALI – As the COVID-19 pandemic has shown, communication is a double-edged sword. It is one of the most powerful tools for changing behaviors. It can create awareness of—and compassion for—the plight of vulnerable groups, which suffer disproportionately during crises. When paired with a strong equity agenda and credible leadership, it can drive positive and inclusive action. But when it is misused—distorted by false assumptions, shortsightedness, and narrow self-interest—communication can be a dangerous weapon.

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