With the football jamboree kicking off in South Africa in a few days, advertisers are approaching advertising agencies to get attractive spots during live broadcast of the games. This year Media Hub has acquired the exclusive rights to broadcast the tournament in Nepal. It paid about Rs 40 billion for the rights. [break]
Shashank Pokharel, business development manager at Media Hub, said about 70 percent of advertisement spots has been filled.
The agency expects to earn Rs 60 million through this initiative. Media Hub has already roped in five sponsors -- Prime Life Insurance, Home TV, Coca Cola, Ru-Chee Instant Noodles and Dettol - to broadcast the games.
Those companies became sponsors of the tournament by paying Rs 5.5 million each. They will get sponsorship recognition throughout the event, free spots in highlights package and concession on advertising rates, among others, according to Pokharel.
The agency is still looking for one more sponsor.
“Since the World Cup is largely viewed by people of all ages, especially the youth, advertisers are keen on advertising during this event,” Pokharel said.
Media Hub has offered two All Games packages and one 16 Games package for the advertisers. The All Game Gold Package offers 1 minute advertisements per game, 30 seconds before the game and 30 seconds during the half time at Rs 3 million. This package also has rates for 20 and 40 seconds advertisements.
The All Game Package offers 30 seconds advertisements per game at Rs 1.5 million for advertisements before the match and Rs. 1.8 million in half time.
The 16 Games Package offers 30 second advertisement per game at Rs 500,000 before the match and Rs 600,000 during half time.
“The 16 Games Package, which is applicable for the last 16 games leading to the final, is comparatively more expensive because there is a high demand for advertisement spots during this period,” Pokharel informed.
Media Hub is also offering floating rates between Rs 40,000 to Rs 90,000 for a 60- second advertisement before the match and between Rs 50,000 to Rs 120,000 during half time. It is also offering some 20 and 30 seconds slots.
Apart from these packages, Media Hub also has Highlight Package for advertisers who want to advertise during the recap of the game. Pokharel said this can be one of the best segments for the advertisers.
Nepal Television and Avenues Television are the broadcasters of the matches in Nepal. “Avenues TV will telecast all 64 matches live, while NTV will show all the matches other than the 25 matches starting at 7:45 p.m.,” Pokharel said.
Such is the craze of FIFA World Cup that some companies have created special TV commercials with the World Cup theme. Most of the advertisements will be from fast moving consumer goods like instant noodles and cold drinks, followed by electronics and motorbikes.
Since FIFA World Cup is the most widely televised and viewed sporting event across the world, exceeding even the Olympic Games, Media Hub is hopeful that more advertisers will come forward to take this opportunity to reach wide audience.
Related story
Four Nepali channels to broadcast FIFA World Cup 2018
