Advertisement Board mandates test of ads before airing them

Published On: May 20, 2024 12:50 PM NPT By: Republica  | @RepublicaNepal

KATHMANDU, May 20: The Advertisement Board has mandated that advertisements must undergo testing before they can be aired.

There are misleading advertisements on social media promoting various types and brands of teas, oils, shampoos, medicines, and other products as expensive solutions to various diseases. The Advertisement Board has requested that these advertisements undergo testing before being aired.

Spokesperson and Chief Administrative Officer of the Advertisement Board, Nishan Raj Gautam, said that if an advertisement is aired without permission, action will be taken according to the law, mentioning that there is a legal provision to broadcast advertisements only after testing them. The Advertisement Board has urged the advertisers to broadcast advertisements only after obtaining permission within three days.

Lately, advertisements of various chemical products have been circulating on social media for the diagnosis of various diseases. The Advertisement Board reminded that under Section 15(b) of the Advertisement (Regulation) Act, 2076 BS, all audio, visual, and audiovisual advertisements must be tested before they can be broadcast.

Additionally, the Advertisement Board also stated that many advertisements fail to mention the names of the individuals or companies producing the goods and services, leading to numerous complaints.

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