3 days ago
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Movies love a comeback story. This summer, it’s their turn.
This summer at the movies, Tom Cruise is back in the cockpit behind those iconic aviators. Doctors Grant, Sattler, and Ian Malcolm are returning for another round with the dinosaurs. Natalie Portman is picking up Thor’s hammer. And Jordan Peele is poised to terrify us with the unknown. Again.
Hollywood is bringing out some of its biggest and most reliable players for the 2022 summer movie season, which unofficially kicks off this weekend with the help of Marvel and Disney’s “ Doctor Strange and the Multiverse of Madness ” and runs through the end of August. It’s an uncertain time for the movie business as studios and exhibitors are still making up for losses incurred during the pandemic and adjusting to new ways of doing business, including shortened release windows, competition from streaming, and the need to feed their own services. And everyone is wondering if moviegoing will ever return to pre-pandemic levels.
But though the pandemic lingers on, there is optimism in the air.
“We’re still waiting for older audiences to come back. But it really feels like we’ve turned a corner,” said Jim Orr, the head of domestic distribution for Universal Pictures. “You get the impression that audiences want to be out, they want to be in theaters. I think it’s going to be an extraordinary summer.”
- by Agencies
- by Associated Press
- by Republica