“The third exclusive brand shop in Baneshwar area of Kathmandu will showcase Whirlpool´s different products such as vacuum cleaners and refrigerator, among others," Indranil Sinha, director of international business of Whirlpool, said in the inauguration ceremony of the brand shop.[break]
Whirlpool, which formally introduced its products in Nepal in1996, aims to be conveniently available for many households in Kathmandu by opening its third brand shop in Minbhavan. Its other brand shops are located in Jawalakhel and Kantipath.
"There is a potential market for durable goods, given the relatively low penetration of home appliances in the country," Sinha said.
Additionally, Whirlpool has launched new range of vacuum cleaners and single-door refrigerator in the Nepali market. "Whirlpool announces the launch of vacuum cleaners as well as its new range of refrigerators ´Neo I-Chill´ in the Nepali market," reads a press release issued on the day.
"This is the first time that Whirlpool vacuum cleaners have been launched in Nepal," Amit Raturi, Whirlpool´s country manager for Nepal, said in the statement. “These models of vacuum cleaners are a part of our international range and equipped with the latest technology. They come in attractive colors and features which should make it appealing to local consumers."
According to Raturi, the cooling system in the new refrigeration has been designed to retain up to three times longer cooling during power cuts than the average refrigerators." "It has other features like seven days veggie freshness and quick chill beverage zone."
Whirlpool Corporation, an American multinational, is present in 170 countries and has an annual turnover of US$ 18 billion. Navin Distributors and Nepa Hima are the authorized distributors for Whirlpool products in Nepal.
"Our distributors are ensuring that the Whirlpool products are widely available all across the country at the right price," Sinha said.
Related story
Jewelry Brands in Brand Nepal 2021
