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NRNA vows to 'be a bridge' for the promotion of Nepali products

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KATHMANDU, Oct 17: The Non-Resident Nepali Association (NRNA), the umbrella group for the Nepali Diaspora, has offered to help in the promotion of Nepali products abroad by ‘being a bridge’ with the international market.



Non-Resident Nepalis (NRNs) said on Thursday at an event in the capital that as NRNA was only a social organization, it could only help in the promotion of Nepali products in the global market and not be engaged in the business transaction itself.[break]



NRNA President Jiba Lamichhane said the association, being a social organization, could not bear any of the expenditures regarding the promotion of Nepali products.

“However, we can play the role of a mediator in promoting Nepali products,” Lamichhane said. NRNA can play an effective role to bridge the promotional campaign of Nepali products despite the association’s limited resources, he said.



Lamichhane said that NRNs have already been helping individuals who were constantly promoting Nepali products in international market. “NRNs actively invested in Nepal during the conflict period… a time when foreign investment had paused,” he said, listing different sectors from hydropower to hospitals as areas NRNs had invested in at the time. “Though we have limited resources, we are inclined to promote products of our motherland,” Lamichhane added.



Meanwhile, Federation of Nepalese Chamber of Commerce and Industry (FNCCI) President Suraj Vaidya said Nepal needed NRNs’ help in developing entrepreneurship in the country. Moreover, he urged all Nepali exporters to brand their products in the international arena only after going through an in-depth study of its targeted market. “Our products will garner a good reputation only if branding is carried after properly studying the international market,” Vaidya said.



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