KATHMANDU: Coca-Cola has launched its festive campaign ´Khusi Bande, Khusi Badcha´. According to the company, customers buying 2.25 liter Pet bottles of Coca-Cola, Fanta or Sprite can write their personalized messages to their near and dear ones and share happiness with Coca-Cola during the festive season.
"The campaign is being amplified across the country by an integrated consumer activation including television commercial, radio, outdoors as well as grocery and modern trade outlet activations," the statement added.[break]
"The consumer radio campaign allows consumers to dedicate special message on the leading radio channels across multiple cities. The best message will be hand-written on Coca-Cola bottles and delivered to recipients across the country."