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South Asia Communications awards Pattern Breakers

KATHMANDU, Oct 5: South Asia Communications (SAC) has feted ‘Pattern Breakers of the months’ 2014-2016 on the occasion of its annual award ceremony for their unique contribution to the society.
SAC Managing Director Santosh Shah speaking at an award ceremony held on Shangri-La hotel, Kathmandu on Wednesday.(Prabin Koirala/Republica)
By Prasuma Rawal

KATHMANDU, Oct 5: South Asia Communications (SAC) has feted ‘Pattern Breakers of the months’ 2014-2016 on the occasion of its annual award ceremony for their unique contribution to the society.


Pattern Breakers is a youth TV program that highlights young people who have somehow broken traditional patterns finding solution-oriented ways of approaching challenges. They bring out success stories of young people from different areas, provide a certain platform to present their journey and the team also identifies various social problems, brainstorm the causes and help finding solutions.


Speaking at the ceremony, Santosh Shah, Managing Director of SAC, said, “When we went to Bardiya to collect data, I felt that the people from the grassroots seemed more satisfied than the ones living a privileged life in Kathmandu. We intend to bring memoirs of people, give them a certain platform to inspire aspiring pattern breakers in our society.”


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The project is also supported by the Ministry of Foreign Affairs of Denmark. Advisors Stephen Freiheit and Thomas Kurek shared about the inception and concept behind the Pattern Breakers.


“Pattern Breakers give me a motive to work for the people here. Their enthusiasm and passion toward their ambition drives me,” said Stephen.


The youths at the hall also shared their experiences about Pattern Breakers. The awards were given away to photo journalists, cartoonists and artists.


The event took place at Shangri-La Hotel on October 5.


 

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