Seagram's Blender's Pride whiskey in Nepal

KATHMANDU: Pernod Ricard has introduced Seagram´s Blender´s Pride whiskey in the Nepali market. Raja Banerji, general manager of Pernod Ricard for marketing, said Pernod Ricard Nepal´s strategy is built on creating value through ´Premiumisation´.]



 “This is part of a long-term vision based on strong and ongoing investment in support of the company´s brands to maintain global leadership position,” Benerji said in a statement on Monday. [break]



Blender´s Pride, which launched in India in 1995 in the premium category, is a blend of imported scotch malts only from Chivas Brothers and select premium grain spirits. Seagram´s Blender´s Pride is available in 750 ml, 375ml and 180ml packs.

Related story

Beauty of blend