KATHMANDU, Jan 11: Pathao Nepal has successfully wrapped up the 'Pathao Superfest-2023.' Shashank Shamsher Thapa, the spokesperson for Pathao, revealed that more than 250,000 orders were fulfilled during the 21-day superfest period.
Thapa stated that Pathao heroes, on an average day, were earning Rs 900, but during the Superfest period, their daily earnings surged to Rs 1,400.
The Superfest commenced on December 21 under the slogan 'For an offer like this, even the universe is tempted.' Samrat Prasad Shah was announced the winner of the Superfest, receiving a 55-inch 4K Mi Smart Android TV as the bumper gift through a lucky draw among Pathao's service users during the Superfest period.
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In line with the Super Fest theme, individuals dressed as aliens, adorned with Pathao logo-printed attire and bags, were spotted at various locations in the Kathmandu Valley. The company dubbed this distinctive promotional strategy as guerrilla marketing, marking the first occurrence of such an initiative in Nepal.
The campaign aimed to portray that even beings from various universes were enticed to explore the Super Fest and sample a variety of foods. Pathao not only offered discounts on its food services but also introduced appealing offers on rides, including up to an 80 percent discount on bike and car rides as well as Pathao food.
During the fest, customers were treated to diverse offers, including 20 Mo:mos in one plate, a complimentary burger with the purchase of fries, free Mo:Mos with Jhol purchases, and complimentary pizza, burger, Mo:mos, Biryani, and Aloo Dum.
Thapa highlighted that the fest included daily flash sales from 9 AM to 9 PM, offering enticing deals such as an 80 percent discount on restaurant orders and free delivery services for Pathao Food. Additionally, customers received a Sureshot prize scratch card for every order.
The company rewarded the Best Pathao heroes with gifts such as bicycles, mobile phones, jackets, and insurance policies during the campaign. Over 50 individuals won six months of internet subscription, Mi AirPods, Mi Phones, Dolpo jackets, etc. Thapa also mentioned that 10 Pathao heroes were awarded smartphones and jackets.
Throughout the campaign, restaurants experienced a higher influx of delivery heroes than customers, reflecting the success of the fest. Pathao Nepal organized the 'Pathao Super Fest-2023' in celebration of the English New Year and Christmas.
