KATHMANDU, Feb 25: Nepal Tourism Board (NTB) and Chengdu Radio and Television (CDRTV) have signed a Memorandum of Understanding (MoU) aimed at promoting Nepali tourism in China.
Shankar Prasad Adhikari, Chairman of the Executive Committee of Nepal Tourism Board (NTB) and Secretary of the Ministry of Culture, Tourism and Civil Aviation and He Tao, Vice President of Chengdu Radio and TV signed the MoU on behalf of respective institutions in Chengdu on Thursday.
"The main objective of the MoU is to promote mutual understanding and friendship among the people of Nepal and China by making public exposure of splendid Nepali culture and tourism resources to Chinese audience," a statement issued by NTB said. "As per the MoU, Chengdu Radio and TV will send its media persons to Nepal for making programs on Nepal’s tourism, and Nepal Tourism Board will provide logistic support in Nepal."
Addressing the signing ceremony, Adhikari said the MoU would explore new avenues in promoting Nepali tourism in China. He also sought the cooperation from Chengdu Radio and TV for the same.
Highlighting the historical tie between Nepal and China and Chinese commitment for reconstruction of Kathmandu’s heritage sites, he said there has always a good relation between the two governments. "Now it is the time to strengthen the relation between the people of the two countries by visiting each other," he added.
Likewise, He Tao, on the occasion, spoke about the CDRTV saying that this MoU would further allow CDRTV to work closely with Nepal Tourism Board in wider range of promotional activities. He said that CDRTV has nine television and three radio channels with a reach to more than 30 million people.
He also expressed willingness to allow other subsidiary companies of CDRTV like digital media, travel agencies, and multimedia promotional platform for promotion of Nepali tourism.