Issuing a press release, Advertising Association of Nepal (AAN) has said it is a matter of pride for the whole advertising fraternity that the campaign made through the final round of internationally-acclaimed competition to be held in South Korea.Lemon is a member agency of AAN.
Started in 2006, Ad Stars is the creative solutions festival that shares diverse creative solutions around the world.
"Out of 17,698 entries worldwide, this year, Dabur Nepal's Real School of Nepal entry under 'Integrated Campaign' went through strict screening by 193 judges from 67 countries," the release added.
Real School of Nepal is a national-level school competition where students can showcase their talent, confidence, intelligence and teamwork. "Initiated in 2012, the campaign has become the biggest school-level competition that every schools thrives to achieve and has become an esteemed property of Dabur Nepal, a multinational company producing and marketing fruit juice brand - 'Real'," the release added.
Abhaya Prasad Gorkhalee, Dabur Nepal's head of marketing, said the success of Real School of Nepal lies in Dabur's strong initiative to promote and nurture talents among schools children.
Outreach Nepal was the first Nepali agency to be shortlisted in the finals of Ad Stars last year.
"It is a moment of pride and glory and my team is very hopeful that we will get the award in the finals to be held on August 20-22," said Samir Pradhan, head-planning and communications of Lemon, said in release.
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