Issuing a statement, the company said it was requesting customers to exercise their 'rights to choice' smartly and deactivate chargeable service, in case they are not using them.
This initiative has been launched mainly targeting customers who selected 'automatic monthly renewal' while activating permanent services like Personal Ring Back Tone (PRBT) and My5, but do not tend to use the service accordingly, the operator said in the statement.
“When we studied service use trend of customers, we found that there were customers who had selected auto re-new option while taking those services, but had forgotten about it. While they were not using the services, they were still paying the charges for the service every month. Hence, we took the initiative to reach out to such customers via SMS,” Milan Sharma, corporate communications expert of Ncell, said in the statement.
According to the statement, around 250,000 customers that subscribed My5 service and 1.4 million customers that activated PRBT service with monthly auto renewal option, but were not using the service have deactivated the services following the initiative.
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