How do you rate the marketing strategy adopted by Nepali companies? What kind of marketing strategy suits the best in context of Nepal?
Marketing in the context of Nepal is limited to word of mouth - one of the low cost marketing approaches. For instance, in the case of attracting tourists during the Nepal Tourism Year much of the marketing is done through word of mouth and this will not help in producing high volume results. Nepal can unveil the opportunities in the sector of tourism by promoting campaigns through Internet and the social media. Marketing communication should be integrated through technology. Around 40 percent of the international travelers have smart phones and are connected to Internet. If only could Nepal tap on these travelers much can be achieved. Intra-Asian outbound traffic is booming, so if Nepal could focus upon attracting those tourists the tourism industry will boom.
What could be the best marketing strategy for any country to get their products recognized in the international arena?
A country should be able to work out proper strategies and better vision. Countries like China and USA have benefitted from developing strategies and visions that can be molded in diverse situations. For instance, China used its labor resources and political stability for producing low cost products to tap international market. Now, when the export market is weak, it is focusing on the domestic market. US had a strategy to build economy by credit and it was a completely new concept. Countries may have smart or dumb strategies, but they should be able to change tactics as per the changing situation. In the case of Nepal what is required at the foremost is a central power that develops strategies and private companies that have a sense of ownership. Nepal should focus on its development goals.
What do you think are the current challenges of marketing in the global scenario?
The diversification in the current global and local market models is the greatest challenge for marketing. Showing new values to consumers and generating consumer demand and building a supply structure to produce products and services has emerged as a major challenge. Main purpose of marketing is to stimulate demand by diversifying sales and finance structure.
Do you have any plans to come with any marketing ventures in Nepal?
We don´t have any such plans so far. This is my first visit to Nepal. I did not even have a plan to start up a venture in China when I first visited there. I had gone for music promotions, but landed up setting a marketing firm. Who knows I many come up with plans for Nepal as well. The best thing for a business person is to find opportunities within uncertainties.
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