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TECHNOLOGY

London translation firm seeks emoji specialist

A London translation agency said on Tuesday that it is advertising for its first ‘emoji translator’ to help meet the challenges posed by the world’s fastest-growing language.
Photo Courtesy: onionstatic
By Agence France-Presse

A London translation agency said on Tuesday that it is advertising for its first ‘emoji translator’ to help meet the challenges posed by the world’s fastest-growing language.



Based in the City of London financial district, Today Translations advertised on its website for a translator whose job will consist of interpreting the miniature images, from smiley faces to pizzas, beloved of smartphone users the world over.



“Emoji translation is itself an emerging field but one dominated to date by software, which is often insensitive to the many cultural differences in usage and interpretation,” said the advert.



Chief executive Jurga Zilinskiene said the company decided to create the freelance position after being approached by a client to translate a family diary from English into emoticons.



“We started looking into it and decided we had to do much more work to understand the culture of emojis across the globe,” she told AFP.



The recruit will be required to write monthly reports on emoji trends and research cultural differences in usage, as well as carry out translations.



Zilinskiene is confident that demand for emoji translation is set to grow.



“We are already seeing a professional use for legal cases where text messages are used as evidence,” she said, adding that interpreting emojis was “even more complex than the written word”.



The winning candidate will join a company that works with 3,000 linguists who speak some 200 languages, according to the job posting.

 


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