KATHMANDU, Dec 24: Nearly three decades ago, as Nepal began witnessing the initial stages of modern house construction, the demand for paints surged. In response, the trio of brothers—Gunanidhi Aryal, Laxman Aryal, and Madhusudan Aryal—from Chitwan Bharatpur seized the opportunity.
Initially experimenting with products like laundry detergent and nail polish, the brothers found these ventures unsatisfactory. However, in the early 1990s, post the restoration of democracy, recognizing the potential in the modern construction landscape, they ventured into the paint industry, establishing their enterprise in Bharatpur. The brothers divided responsibilities in operating the industry, marketing, and product supply.
According to a statement issued by the company, through teamwork and hard work, the Aryal brothers achieved success, marking the continuous success journey of Jasmine Paints over the last three decades. Presently, Laxman Aryal leads the industry. What began as a modest family endeavor with a simple investment has evolved into a leading player in Nepal's domestic paints industry.
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“Jasmine Paints engages with 1,000 dealers spanning approximately 60 districts nationwide to promote its business. The industry directly employs over 200 people,” the statement quotes Laxman Aryal as saying. Recently, the company entered a technology collaboration partnership with Taiwan's Innovation Technology Paints Company Limited, aiming to introduce new technology and enhanced products in response to consumer demand.
Awards and Certifications: Since its paint production initiation in 1994, Jasmine Paints has achieved numerous milestones, claiming the top spot in the Nepalese paints industry, with an industry investment surpassing Rs. 1 billion. The company's products carry the ISO quality mark - 9001:2000 certification. Additionally, it received the 'International BID Quality Achievement Gold Award-London' and 'Nepal Best Brand Leadership Award-2018' in 2018. Recognizing its contributions, the Bharatpur Metropolitan Corporation honored the company as the best industry and top taxpayer in the area.
Up to 20 Tons Per Day Production: From initially producing one ton of paint per day, Jasmine Paints has now scaled up its production capacity to 20 tons per day. The company's popular products include 'Cool Paints,' Royal Glaze, Weather Care for exterior walls, and Home, Trim, Majolica Emulsion for interior walls. They also manufacture enamel, distemper, primer, and dam control products necessary for coloring.
Social Responsibility: Jasmine Paints actively engages in social responsibility activities, supporting children, elderly individuals, and various schools through the Misica Foundation. Following the 2072 earthquake, the company hoisted the Jasmine Paints flag on Mount Everest, emphasizing Nepal's safety for tourists. Additionally, the company holds the distinction of creating the world's largest Dhaka Topi (cap), showcasing it in various fairs and festivals. To mark the company's anniversary, plans are underway to organize blood donation programs and other social work activities.
