Heineken launches 'Cities of the World'

Published On: September 25, 2016 09:05 PM NPT By: Republica  | @RepublicaNepal

KATHMANDU, Sept 25: Heineken has introduced its global campaign -- 'Cities of the World' -- in Nepal with special edition Heineken 330ml bottles and cans.

"In its third year of the campaign, the specially designed bottles introduced in Nepal will feature six cities -- London, Guam, New York, Singapore, Colombo and Langkawi," a statement issued by the company said.

"Cities Campaign aims to invite a wide audience to the brand, demonstrating that Heineken is relevant locally and not just a global brand while connecting the aspiring 'man of the world' to the global stage."

With the Heineken Cities campaign, Heineken is aiming to inspire them to shape their own cities through small acts and turn that place into something new.

"The special edition bottles will be available globally in over 100 countries with localized activations," the statement added. 

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