Digital Literacy for Entrepreneurs launched to boost international market access and quality for small businesses

Published On: December 4, 2023 01:32 PM NPT By: Bhim Chapagain

ILAM, Dec 4: Digital Literacy for Entrepreneurs has been launched with the aim of promoting entrepreneurship and establishing a self-sustaining economy. The initiative seeks to enhance the international market presence of quality goods produced by small entrepreneurs by assisting them in expanding their product market through digital means.

In Ilam, training has been organized to promote the market for domestic products and increase the access of small entrepreneurs to the international market. A two-day 'Digital Literacy and Labeling, Packaging' training targeting local women entrepreneurs has commenced.

The Federation of Women Entrepreneurs' Associations of Nepal (FWEAN) has expressed its cooperation in training projects with the goal of providing access to small entrepreneurs even in international competition. FWEAN President Shobha Gyawali emphasized the necessity of digital literacy to maintain the quality of small entrepreneurs' products and encourage production aligned with customer needs.

President Gyawali acknowledged the exemplary hard work of women entrepreneurs in Ilam last year but noted the underutilization of digital systems in marketing local products. She highlighted the theoretical nature of the training and emphasized that while product quality is paramount, effective labeling and packaging contribute significantly to product quality.

FWEAN has been conducting skill training in various districts in collaboration with the Small Domestic and Promotion Department under the Ministry of Industry and Commerce Supplies. Following Ilam, the Federation plans to conduct skill training in Nawalparasi, Dhangadhi, Palpa, and other districts.

Gyawali expressed FWEAN's aim to promote entrepreneurs creating livelihoods and jobs with small investments, adding, "We are also trying to coordinate with all three levels of government." She stated that the Federation intends to connect such entrepreneurs with donors willing to support small enterprises, with support from the Micro, Cottage, and Small Industry Promotion Center.

Deepak Ghimire, the executive officer of the center, mentioned their provision of theoretical and skill-based training based on needs and demands. Ghimire highlighted the FWEAN's keen request for digital literacy programs for small entrepreneurs, resulting in training being provided in various districts.

Ghimire emphasized the goal of increasing the number of entrepreneurs selling products online, catering to local recommendations and demands. In the training, Yam Kumari Khatiwada, former secretary of the Ministry of Industry, served as the keynote speaker, with the participation of the center's Senior Divisional Engineer Amit Acharya, Chandradev Joshi, and Vicky Jha. Facilitation was carried out by Basanti Pradhan and Maha Lakshmi Shrestha.


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