KATHMANDU, Oct 13: Brandsutra, a book on advertising and branding written by Ujaya Shakya, founder and managing director of Outreach Nepal, has been launched.
According to a press statement issued by Outreach Nepal, Shakya had three major objectives in mind which constantly pushed him to devote his late night efforts week after week despite the entrepreneurial pressures of his business.
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The book is expected to help increase the size of Nepali advertising industry, help advertising fraternity become true brand custodians, and drive Nepali advertising fraternity to initiate international practices in the context of Nepal.
The book is published and distributed by FinePrint Books and will be available at all book stores at Rs 698, the statement added.
