But today he is independent and says he doesn´t need to think twice to before buying trendy and comfortable clothes for him. “Along with the comfort factor, branded goods come in high quality,” he added.[break]
Trends from international magazine and reality shows have jumped from the pages and small screens onto the streets of Nepal. This is why most of the teens, youngsters and jobholders like Tuladhar are pampering themselves with clothing, footwear and gadgets by high-end brands.
These days, many people especially those who are fashion conscious are looking for branded clothing for they are of high quality and are durable than other clothing. Many people are making a beeline at branded stores.
Though the prices of branded clothing, footwear and gadgets are relatively higher, people argue that the desire for branded gadgets stems from the need to simply survive the high-tech demands of the 21st century.
With the change in time, fashion and style have undergone a lot of changes. Dressing well does not only mean wearing clothes that are stylish and fashionable. For some people, the clothes should necessarily be of high quality and celebrated brands not only can make one look stylish, they are show stealers since everyone will eye on their branded apparels.
Another jobholder Bibechana Shrestha said she is fully assured of the quality of branded items. She said that she feels more comfortable while donning branded clothes.
For those who feel branded clothes are every expensive and hence cannot afford them, they go for counterfeits products imitating popular brands available in the market. And the reason behind this is counterfeit products carrying the image of popular brands to look trendy, fashionable in cheaper than the original which are stylish and in vogue.
Thanks to crowded presence of leading international brands, Durbar Marg area is fast developing as a shopping district for branded products in the Valley. People´s longing for branded apparels become visible if we visit branded outlets at Durbar Marg.
Jayandra Dev Shrestha, owner of Bossini at Durbarmarg and Blue Bird Mall said that people have become more brand conscious in recent years. “Generally youngsters, especially girls, are more interested in shopping. And quite an impressive number of youngsters are going for international branded apparels”, he added.
Shrestha also claimed that only the branded stores can come up with all kinds of seasonal collection in a variety of designs and with quality assurance. “Most of the stores dealing in non-branded apparels don´t import fresh designs unless their stock is cleared out. But we have no option but to import,” he added.
Anita Sangraula (Bhetwal), owner of Penny Lane - the complete apparel store for ladies at Sherpa Mall - echoed Shrestha. She also claimed that more people are going for branded items because of their high quality.
“Costumers don´t have to compromise with quality and while buying branded clothes, shoes or other item”, adding branded stores can make people exclusive in terms of what they wear. Another major factor is the fixed price, as people don´t have to bargain on prices.”
Related story
Private sector demands govt to fix quality standard of imported...
