KATHMANDU, March 31: Sanchaarika Samuha Nepal on Monday organized an interactive session in Kathmandu on “The Role of Media in Promoting Women Entrepreneurs,” examining how mainstream media covers women-led businesses.
Editors, civil society representatives, human rights activists, and journalists stressed the importance of presenting women entrepreneurs’ stories positively, highlighting both challenges and achievements. The Samuha also noted that, with support from GIZ Nepal, it has published 21 fellowship stories under the title “Entrepreneurial Women,” showcasing the struggles and successes of women entrepreneurs across the country.
Hari Bahadur Thapa, Editor-in-Chief of Baahrakhari, said that in a media environment dominated by political news, bringing inspiring stories of women entrepreneurs to the forefront is a vital step.
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Women entrepreneur Shyam Vadan Shrestha shared that despite managing businesses alongside family responsibilities, women entrepreneurs receive limited media coverage. She called for increased media support to promote and encourage their ventures.
Human rights activist Charan Prasai highlighted that issues concerning women entrepreneurship should also be addressed from a human rights perspective, with media playing a key role in enhancing government sensitivity toward women involved in small businesses.
Babita Basnet, advisor and former president of Sanchaarika Samuha, stressed the need to leverage digital media platforms to promote women entrepreneurs more effectively.
Lawyer Pundeevi Maharjan suggested that, in addition to showcasing success stories, media coverage should strengthen the legal and regulatory framework supporting women entrepreneurs.
A six-month study presented during the program found that media coverage of women’s issues varies by province. In Sudurpashchim and Karnali, reporting focuses largely on Chhaupadi and health-related topics, while other provinces prioritize entrepreneurship, digital businesses, and political participation.
Kamala Panthi, president of Sanchaarika Samuha Nepal, pointed out that despite progress, mainstream media continues to give greater attention to negative issues, such as violence and rape, rather than highlighting women’s achievements.
The session was attended by 21 fellows, editors, mentors, civil society representatives, lawyers, and women entrepreneurs.
