And they may be anywhere between 30 and 90 seconds. Anything longer is usually a package.
A straight news report will focus on facts - punchy, factual; perhaps an eyewitness account.
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A longer context or analysis piece gives you more scope but still needs to be as clear as possible.
Jonathan Marcus says: “Before you start to write and when you think you’ve finished, take a few seconds to ask yourself: ‘What’s this story in five words?’ Have you conveyed that?”
