Tell us something about MediaTek as it is a new name in the Nepali market?
MediaTek is a fabless semiconductor company for wireless communications and digital media solutions. The company provides innovative chip integration system solutions for optical storage, digital home devices such as digital TV, DVD and Blu-Ray products, mobile communication, and wireless home networking and broadband access. The company headquartered in Taiwan recorded turnover of US$ 3.4 billion in 2012.
What do you have to offer to the Nepali customers?
We do not have direct end products to the customers here. But we have been working with Teletalk for a couple of years. As Colors mobile has been using the mobile communication solutions developed by MediaTek, we offer Colors mobiles and tablets that use our processor to Nepali customers. We basically focus on developing new technologies at affordable price.
What are the new products from Colors that you are launching on Thursday?
We will be launching a mobile phone -- X factor Bold 2 - that uses MT6589 quadcore processor developed by MediaTek and three new tablets -- Xfactor Tab XT801, XT701 and XT711 -- that use our dual core technology.
Which other brands except Colors have used your technology?
In Nepal we are working only with Colors. But in other parts of the world different brands like Micromax, Lava, Karbonn, Motorola, LG, Lenovo, ZTE, Huawei, Alcatel and Sharp among others have used our technology in Android based smartphones and feature phones.
Currently windows phones are also creating buzz in the market? Do you have chipsets and processors for Windows phone as well?
At present our technology is for Android and feature phones only. We have worked with Microsoft earlier but we do not have plans for developing technology for Windows phone as Android is selling like hotcakes globally. The global customers are switching from feature phone to smartphones and we assume that by the end of 2020 everybody will own a smartphone.
Do you have technology for 4G?
We currently have only 2G and 3G technology. However, we are developing technology for 4G or LTE and we will be using it in smartphones by the end of this year. We will also be introducing data cards and dongles in the near future.
The smartphones consumes more power and thus the battery life is very short. Have you worked on making power efficient devices?
We have been working to optimize power consumption. We are the first company to launch Cortex A7 processor that is power efficient. We are using the technology for adaptive display management and reducing brightness among others to reduce power consumption in smartphones so that battery life can be extended.
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