Nepali folk songs have been a fundamental part of our culture for a long time for they carry hints of our lifestyle, language, rites and traditions. However, folk music is losing its authenticity with growing modernization.

The above mentioned Nepali song reflects rural society in the western region of Nepal, where locals used to perform traditional songs and dance called Kaura. Kaura is a tradition of the Magar community. However, the charm and originality of Kaura has been depleting with time and changing culture. These days, Kaura is limited to certain cultural events and programs, lacking authenticity.

Renowned Indian columnist and novelist Shobhaa De has said that it’s the authenticity of a product, not advertising, that helps it become a brand. Speaking at GrowthWays, a media and entrepreneurship convention organized by Nepal Republic Media (NRM) at Hotel Soaltee Crowne Plaza in the capital on Thursday, De said that entrepreneurs should focus on the authenticity of a product rather than taking to advertising for growth and development.

Renowned Indian columnist and novelist Shobhaa De has said that it’s the authenticity of a product, not advertising, that helps it become a brand. Speaking at GrowthWays, a media and entrepreneurship convention organized by Nepal Republic Media (NRM) at Hotel Soaltee Crowne Plaza in the capital on Thursday, De said that entrepreneurs should focus on the authenticity of a product rather than taking to advertising for growth and development.