Concept stores have, in the recent years, been quite popular among Kathmandu residents. These stores are where an array of different brands is displayed together, allowing you to compare and contrast items before making a purchase. It thus makes for a good place to stroll or scroll and shop. But Mijala Shakya feels that a lot of people think it’s just a ‘quirky’ space that sells ‘Made in Nepal’ items when it’s something so much more than that.

The trends of buying branded products exported by western companies have ruled the market since time immemorial. A majority of people often discourage local products that are made in the home nation due to that fact. As a result, local brands are likely to be overshadowed in the market and the people won’t even know about their existence. Though the foreign products have maintained their supremacy in the Nepali market, there’s always a proud moment on wearing products tagged “Made in Nepal”. To support the local business, various products have come to the market. My City asked these brands about their product and story behind their initiation.

AAMO, a line of hand-made jewelry started by Aayusha Shrestha in 2015, is a venture of what she refers to as wearable art. Aayusha is a firm believer that jewelry is more than just an ornament; rather, it is a woman’s way of expressing her independent identity. She works closely with artisans who are masters of traditional craft of brass and silver jewelries. These jewelries may be with or without gold plating.