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Media for change
January 30, 2020 08:06 am
Marshall McLuhan, the mid-20th century media visionary, whose statement “medium is the message” has been frequently quoted in the realm of media studies, predicted that people would be allured to using media as the major content than the content itself. In his book The Gutenberg Galaxy: The Making of Typographic Man, McLuhan writes: “In fact, all man-made material things can be treated as extensions of what man once did with his body or some specialized part of his body.” His expression implies that human beings tend to envision and produce new technologies relevant and necessary for their times.
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