During period of this initiative, all female customers who walk into a Ford showroom, test drive or book a Ford vehicle, or get their vehicles valued at Ford centers will get special gifts or gift hampers in addition to regular discounts and offers. “Apart from this, a special Women’s Week badge is being distributed to all customers and staff,” GO Ford said in a statement issued on Monday.
During the week -- March 8-13 - the GO Ford Team -- men and women -- will wear the badge to acknowledge that they are equal partners in bringing equality and dignity to women.
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