Fourteen-year-old Tavi Gevinson of thestylerookie.com, Dan Trepanier of thestyleblogger.com, Susanna Lau of stylebubble.co.uk, Scott Schuman of thesartorialist.com are just to name a few. [break]
Blogging caught the tempo in Nepal during 2006, when the former King Gyanendra declared a coup in the country. Four years down the line, it is no more limited to just venting off frustrations over the country’s predicament but has become a dynamic platform. Banking on it is a UK-based Nepali blogger Sarita Chamling.
“Not a professional but I do this as my hobby. It´s nice to share stuffs with people about hair, beauty and fashion which I’m interested in,” Sarita writes in her style blog—fashionbeautybug.blogspot.com.
Soft-spoken Sarita has been working at HSBC Bank in Guildford, London, as the Customer Service Adviser for the past two years. Born in Nepal and raised in Hong Kong, Brunei and her home country, the blogger moved to the UK in 2004 for her further studies.
According to Sarita, it was her mother and sister, who injected her with fashion potion. “My sister taught me how to apply make-up and it was mom who dressed me up,” she recalls.
“And being a fashion buff, blog was the best way to connect with people who shared this common fervor,” adds Sarita. For her, the blog also provides an opportunity to celebrate other people’s fashion sense and ideas. Maybe that is the reason; she recently added Street Style section in the blog, where she features stylish people from the streets.
Simple to navigate, the blog is a fine balance of information on latest fashion trends, beauty tips and cosmetics. And the best part is the cosmetic review section. “The section isn’t sponsored by any company, so it isn’t biased. I try the products and blog about them,” says the immaculate dresser. With the international products being launched in Nepal, the section can be informative to this part of the world too.
After getting good response from her friends, the 25-year-old entered the blogosphere in January this year. “I had uploaded some of the pictures with different hairsdos on Facebook and my friends happened to like them,” informed Sarita in a phone interview.
Being a full time job holder, it’s quite difficult to manage a blog, she says. “I don´t allocate time every week because it´s hard to stick to it but I do my best to write one blog every week and also check my Facebook page and YouTube everyday to get in touch with the fans and for the quick updates,” informs the graduate in Business Studies. “At end of the day, it’s worth it.”
Unlike the style blogs, which are the current hip ways of generating revenues, she has no intentions to go commercial in future. Nevertheless, she is in the process of upgrading the blog. “A friend of mine is helping to create new templates,” she informs. Along with updating the blog, she has also been uploading makeup tutorials in YouTube.
Sarita abides by the philosophy of Coco Chanel: "Fashion fades; only style remains the same.”
“Fashion is cyclical. We are just following style from different era time and again,” she observes. An avid reader of romantic novels, the blogger shops at least four or five times a month. “I’m a sensible shopper, though shopping can be quite tempting,” she shares.
Follower of sites like stylebubble.co.uk and telegraph.co.uk, Sarita’s style can be summed up as the resurrection of retro in 2010 —mix of bandage skirts with flirty tops, slouchy trousers, Oxford shoes, dramatic hair accessory. “It’s more about mix and match.”
Apart from her nine to five job, she also has recently been approached by Pracha Productions and Advertising Company with an offer to work as their fashion contributor.
“There are few people who come to me with style and beauty queries. And that is what keeps me going on,” she informs. Talking about her future plans she informs that her ultimate goal is to return to Nepal and contribute in the field.
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