Excerpts:
Myrepublica.com: What are the special features of Sony Cybershot iAuto?
Kazuhiko Takamatsu: This is one of the very few smart cameras in which the user does not have to adjust the mode to take pictures of different scenes in different time of the day. For instance, the customer does not have to set the camera in ´night mode´ while taking pictures late in the evening. In other words, the camera automatically adjusts the focus, exposure and flash to give a sharper well-lit image. In this camera, users also do not have to adjust the macro mode while taking close-up shots of objects. In short, it´s one of the few cameras that do the thinking while the users shoot pictures. That´s why the name, iAuto, which stands for ´Intelligent Auto Mode.´
Myrepublica.com: How competitive is the price of this camera?
Takamatsu: We are launching five models of iAuto. The prices of these cameras vary from Rs 21,000 to Rs 39,000. Considering the advanced functions integrated in this camera, it gives the best value for money. The other models of Sony cameras cost between Rs 12,000 and Rs 43,000.
Myrepublica.com: How are Sony´s digital cameras faring in Nepal?
Takamatsu: The total annual sales of point-and-shoot digital cameras in Nepal stand at around 12,000 and Sony has grabbed around 60 percent of the market share. This makes us the leader in Nepal´s digital camera market. In terms of sales, Sony digital camera is also number one in Asia. However, our global sales are expected to fall to 20 million this year from last year´s 22 million due to the global economic slowdown.
Myrepublica.com: Who is Sony´s biggest competitor in Nepal?
Takamatsu: Samsung. Although the sales volume of Samsung digital cameras is not as big as ours, it is emerging as an arch-rival to Sony cameras.
What gives Sony digital cameras an edge in the international market?
Myrepublica.com: Takamatsu: We have a very strong research and development team which innovates new technologies every now and then to make the photo-shooting experience easier and better. On top of that, Sony develops key devices like image processors of the digital cameras itself. This gives us the advantage in the global digital camera market.
Myrepublica.com: How are other products of Sony performing in Nepal?
Takamatsu: Sony is a trusted name in the Nepali market and we have a huge following of loyal customers. So, many are automatically inclined towards this brand. The huge customer following for Sony´s hanycam and car audio systems, apart from digital cameras, are testaments to prove this. Sony´s LCDs and music systems are also liked by many. One of the reasons for this is Sony´s ability to give the best value for money on each and every product.
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