Though the pack is new, the original blend stays the same, assuring the discerning customers about the unmatched taste that the brand offers, the company said in a statement. "The new design with enhanced premium cues in the bottle shape and the increased level of refinement through execution of the unique label shape gives the packaging a distinctive and appealing 'larger than life' look," the statement added.
"Royal Stag has established itself as an iconic brand in the country and we continue to evolve keeping in step with the aspirations of our consumers. With the same blend that has delighted millions, Royal Stag now comes in a new 'Avaatar' with a complete packaging makeover. The trendier look of Royal Stag is an expression designed to cater to the aspirations of the consumer," Raja Banerji, assistant vice president Pernod Ricard India, said in the statement said.
Royal Stag's new look and appearance can be seen in the shape of the bottle, its mono carton and the label. "The introduction of Burgundy and Gold, a more graphical and sharper expression of the 'Stag', the flatter ribbon and removal of curved surfaces; all add to give the bottle a modern look," added the statement.
"While the packaging is fresh and modern, it supports the brand's USP of 'No artificial flavours and Seagram Quality' in the form of a seal that defines the authenticity and reinforces its superior quality and blend which consumers have enjoyed over so many years," added Banerji.
Related story
SPG Trading appointed as national distributor for Royal Stag in...
