Speaking at a program organized in the capital, officials of Sagar Distribution said faster printing speed and automatic two-sided printing are the major features of the new range of printers.[break]
The new printers come with three-year warranty and is suitable for small business like photocopy/communication centers, corporate houses, banks and as well as for home uses, the officials said.
Sagar Distribution has fixed introductory prices of the new products in range of Rs 8,100 to Rs 35,000. Brother HL-2130 -- monochrome laser printer -- is available at Rs 8,100, while HL-2240D - the laser printer with automatic double-sided printing - costs Rs 12,900. Similarly, DCP-7055 -- compact mono laser multi-function printer -- is available at Rs 17,600, while the DCP-7065DN, which is compact network ready mono laser printer with automatic duplex printing, is priced Rs 24,600. MFC-7360 and MFC-7470 are priced Rs 22,700 and Rs 35,000 respectively. MFC-7360 is a multifunction centre with fax offering print, scan, copy and fax.
Sagar Lakhe, CEO of Sagar Distribution, said low operation cost is the most attractive feature of the newly launched printers. “Besides, the toner price is cheapest in the market,” he said, adding that cartridge of the new range of printers is available at just Rs 2,300 -- almost half of the price of other products available in the market.
Sagar Distribution has recently opened regional service centers at Birtamod and Nepalgunj to ensure better after sales service.
On the occasion, Republica talked with Shinji Tada, Managing Director, Brother International (GULF) FZE on related issues:
You have launched new range of laser printers in the market. Which is your target group?
Globally we are targeting small and medium corporate houses and offices. Since the market of Nepal is comparatively smaller, we are targeting official as well as home users. The newly launched products are affordable and the operating cost is also nominal. We believe it can be beneficial for all purposes.
How are these products different from the products already available in the market?
The first thing is that our printers are faster and, hence, save time. These products are targeted for emerging nations like Nepal. They have been manufactured in such a way that they match Nepal´s voltage and power fluctuating situation. Our printing machines are environment friendly and come with three years warranty.
Where do you see the position of your brand in coming future?
We already hold top ranks in terms of market share in most of the countries where our products are available. We entered Nepal in 2007, whereas other market players were here for almost two decades. Although we are a comparatively new brand in Nepal, we have won confidence of our customers. And with this new range of products, we are hopeful of becoming the market leader within a few years.
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