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ECONOMY

Ncell signs partnership with Nepal Premier League 2024 as 'Powered By' sponsor

KATHMANDU, Nov 19: Ncell and the Cricket Association of Nepal (CAN) have reached a collaboration agreement. Under this partnership, Ncell would power up this cricket carnival for Nepali fans, contributing to helping in building up Nepal’s own home-grown cricket talents. 
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KATHMANDU, Nov 19: Ncell and the Cricket Association of Nepal (CAN) have reached a collaboration agreement. Under this partnership, Ncell would power up this cricket carnival for Nepali fans, contributing to helping in building up Nepal’s own home-grown cricket talents. 


In this NPL, a professional franchise-based T20 tournament, Ncell is collaborating with Cricket Association of Nepal as the 'Powered By' partner. An agreement to effect was reached by Jabbor Kayumov, Managing Director and Chief Executive Officer of Ncell, and Paras Khadka, Secretary of CAN, at a meeting last week.


According to a press statement issued by Ncell, this collaboration aligns with Ncell's theme ‘Here for You’ and commitment to supporting the development of cricket and sports in Nepal. Cricket is one of the most popular sporting activities of the sub-continent. What is special is that international players and world-class production of the tournament, which will be aired by an international sports channel.


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“Following the resounding achievement of the U-19 women’s cricket team qualifying for the ICC Women’s U-19 T20 World Cup for the first time, we are elated to announce this partnership with CAN for Nepal premier League powered by Ncell, which aims to provide Nepal’s cricketers with excellent exposure and a platform to showcase their immense talent,” the statement quoted Jabbor as saying.


“This is a testament to the immense value and appeal we place on sports in Nepal. Our commitment to cricket and sports is truly commendable, and we look forward to reaching new heights together, contributing to the development of sports, youth empowerment, and social unity.  This collaboration embodies the spirit of growth, innovation, and a mutual dedication to excellence and is a significant milestone in Nepal’s cricketing journey,” the statement has further quoted Jabbor as saying.


Ncell will also be enabling on-the-go viewership of the matches through Live screening. Also, it will be running multiple on-ground activations and bringing offers for the customers during the tournament period, according to the statement.


The tournament will feature a total of 32 intense matches with 160 cricketers from 8 teams, scheduled to begin on November 30 and run until December 21 in Kathmandu, Nepal. All matches will be held at the Tribhuwan University International Cricket Ground, Kirtipur. The eight teams will compete in a round-robin format, each representing major cities: Biratnagar, Chitwan, Janakpur, Karnali, Kathmandu, Lumbini, Pokhara, and Sudurpashim, as mentioned in the statement.


“NPL’s goal is to support the development of cricket and our players. Similarly, we want to establish NPL as one of the world’s most renowned cricket leagues, and we are grateful to Ncell, a consistent supporter of sports, for this collaboration as we pursue our long-term goals,” the statement quoted CAN Secretary Khadka.


Earlier this year, Ncell supported the 'Triangular T20i Series 2024,' ICC League 2, and the Nepal-Canada ODI Series. Ncell also supported various football events, including the Birgunj Gold Cup and Jhapa Gold Cup. Previously, demonstrating its commitment to sports, Ncell collaborated with the All Nepal Football Association (ANFA) for the A Division, U-16 Football, Women’s National Championship, and Women’s National Team events. In 2014, with technical support from CAN, Ncell organized the first-ever domestic cricketing event—the Ncell Nepal Premier League, according to the statement.


 

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