KATHMANDU,
Jason Derulo has invited emerging artists from around the world to grasp the opportunity to collaborate on music with him along with the collaboration of the Tuborg brand.
Bipul and Laure in the Nepali rendition of Tuborg’s ‘Stay Open’
This project marks the sixth year of the Tuborg Open campaign. For the emerging artists, the mentoring program was held in Los Angeles, where unsigned artists got the opportunity to work with Derulo in the studio. Similarly, they got the chance to discuss performance, production, song writing, and talk about how to achieve a successful career in the music industry. Moreover, each artist got the chance to perform in front of Jason Derulo at the renowned concert-hall of Los Angeles ‘The Wiltern Theatre’.
Speaking about his collaboration in the campaign, Derulo said, “There is no play book that exists to have a successful career in the music industry, so if you want to become a musician, it is all in your own hands. But to have somebody in your corner who has gone through these experiences can make a big difference. That is what I love about this campaign. I feel like I would have faced fewer difficulties in life if I had that kind of guidance, so I’m grateful to be a part of the journey of these talented artists.”
In the Tuborg Open project, there is involvement of various budding artists such as Dee MC (India), VEK (Nepal), Shokhrullo Abdullaev (Uzbekistan), Halko (Turkey), and Ivan Lorens (Serbia) and Stoposto (Bosnia). Each artist will continue to receive support from Tuborg over the upcoming months as they produce and develop the tracks that they had performed in front of Derulo.
Since the launching of Tuborg Open in 2017, the brand has been working with global artists such as The Chainsmokers, Major Lazer, Clean Bandit, Diplo and MO to connect audiences and provide entertainment.
